Behind TYR Sport's 2026 Fitness Marketing Outlook

An interview with Corey Berger, Director of TYR Sport

Mar 10 • Tatum Brandt

2

The Wild West of the Peptide Economy & the Trust Vacuum

Welcome to the biggest health gold rush of 2026.

Mar 3 • Tatum Brandt

8

3

2

January 2026

The Anti-Resolution Playbook: 12 Fitness & Wellness Campaigns That Won January 2026

What January 2026 Tells Us About the State of Fitness

Jan 27 • Tatum Brandt

11

4

October 2025

On Putting In The Reps

Three mental models for your creative process and personal brand.

Oct 27, 2025 • Tatum Brandt

9

1

2

March 2025

March’s best (and weirdest) in fitness branding & marketing

March 2025 | Creatine chaos, HYROX hype, and CrossFit's next chapter

Mar 30, 2025 • Tatum Brandt

7

What It’s Like To Rebrand The NBA

Inside the Precarious World of Sport Branding and Its Inevitable Parallels to Business.

Mar 11, 2025 • Tatum Brandt

4

1

December 2024

A Decade of Design: A Brief Look into the History of Fitness Branding

From generic globo gyms to pink pilates princesses and satisfy running bros.

Dec 30, 2024 • Tatum Brandt

9

4