Archive - Branding The Barbell

The App That Brands Use To Reach You IRL: Meet Receipts

In conversation with Receipts: the app that rewards you for being offline and active - while supporting local communities

Oct 27 • MacKenzie Ludwig

We can’t stop thinking about this handmade mixed media campaign.

Litoff Studios x HYLO: A Visual Exploration

Oct 24 • Tatum Brandt

Running Is Punk: Meet The Artist Making Marathon Shirts Worth Keeping

In conversation with Zach Litoff, the designer who drew his runner friends for fun and ended up working for Nike and the Super Bowl.

Oct 22 • Tatum Brandt and MacKenzie Ludwig

Gymshark, Bratz, and what to do when the internet decides what your campaign means.

The wild “new” world of marketing into a cultural conversation.

Oct 6 • MacKenzie Ludwig and Tatum Brandt

September 2026

Peloton gets Miley, Lululemon starts a record label, and other news in Sport and Fitness you might have missed this week.

The celebrity endorsement isn’t dead, but the simple logo slap is.

Sep 25 • MacKenzie Ludwig

The Creative Director behind the Hilary Duff campaign that broke the internet.

In conversation with Philip Edsel

Sep 24 • Tatum Brandt and MacKenzie Ludwig

Ladder, Hilary Duff, and the ‘Stronger, Not Smaller’ campaign.

How a fitness app spent this big on a celebrity endorsement without fumbling the bag.

Sep 22 • MacKenzie Ludwig

Welcome to Branding the Barbell.

A publication on a mission to raise the bar in the fitness and sport space.

Sep 21 • MacKenzie Ludwig and Tatum Brandt

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