How a fitness app spent this big on a celebrity endorsement without fumbling the bag.
Honestly, rejecting “Hilary Buff” may have saved the whole thing. The nostalgia was useful, but making the campaign about who she is now is definitely more real and relatable.
1000% agree - Ladder’s Head of Brand actually said the same thing (we have an interview with him coming out this week and it’s SO fascinating)
Honestly, rejecting “Hilary Buff” may have saved the whole thing. The nostalgia was useful, but making the campaign about who she is now is definitely more real and relatable.
1000% agree - Ladder’s Head of Brand actually said the same thing (we have an interview with him coming out this week and it’s SO fascinating)